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CULTURE, A SEMIOTIC CULTURAL PSYCHOLOGY. WE ARE BORN IN THIS PARADIGM THAT IS DEFINED FROM THE VIEWPOINT OF CULTIVATION, THE MEANING MANUFACTURE PROCESS THAT GIVE MEANING TO THE WORLD, INTERESTING. MOST SAY INDIVIDUALS ARE NOT SIMPLY A PROCESS MACHINE IN AN EMPTY WORLD; THERE ARE BOTH EXTERNAL OUTCOMES OF MEANING MAKING AS WELL AS THE COLLECTIVE INFLUENCE ON THE CULTIVATING PROCESS. ONE MUST LOOK AT THESE EXTERNAL INFLUENCES THAT CATALYSE FUTURE CULTIVATION PROCESSES. BY EXAMINING THE POWER OF THE EXTERNAL AND GROUP-INTERNAL (MYTHS, MORALS). IS THIS WHAT WE EXPERIENCING IN THE CONTEMPORARY SETTING? CULTURE SHOULD INSTINCTIVELY BENEFIT GENDER, MALE AND FEMALE, RIGHT? HOW DO I SAY I AM A CULTURAL MAN, WHEN I AM BENEFITING FROM AN AGENT OF SO CALLED CULTURE, WOMEN? WE ARE BORN IN AN ENVIRONMENT THAT IS DECEIVING IN THE NAME OF CULTURE, MOSADI TIA! (WOMEN TOUGHEN UP), MOSADI WA MAMELLA LENYALONG! (WOMEN MUST BE STRONG IN MARRIAGE REGARDLESS) MOSADI O HLOKOMELA MONNA WA HAE HORE A KGOTSOFALE! (A WOMAN TAKES CARE OF HER HUSBAND TILL HIS SATISFIED), MONNA HA BOTSWE OTSWA KAE BOSIO! (A MAN CAN’T BE QUESTIONED HIS WHEREABOUTS AT NIGHT OR WHERE IS FROM), I GUESS THESE ARE ATTRIBUTES OF CULTURE THAT EVERY WOMEN SHOULD BE BORN WITH? UNEVEN EQUILIBRIUM. MY EXPLORATION STARTED FROM A YOUNG AGE WHEN I LOST MY MOTHER TO TOXIC CULTURAL NORMS. MY GRANDMOTHER USED TO SAY TO MY MOTHER, “KGOHLELLA, PHUMULA DIKELEDI O MOSADI WA MOSOTHO, O SEFATLHEHO SA MOTSE, BATHO BATLARENG WHEN YOU CRY? (WIPE YOUR TEARS, YOU’RE A SOTHO WOMEN AND THE FACE OF YOUR FAMILY, WHAT WILL PEOPLE SAY). I WAS A YOUNG BOY CONFUSED AND QUESTIONING MYSELF, SHOULD MY MOTHER DIE IN THE HANDS OF MY FATHER? DO YOU SORT OUT YOUR WIFE IF SHE DOESN’T AGREE WITH YOU? IS THIS CULTURE? UNFORTUNATELY I AM STILL CONFUSED AT THIS PRESENT DISPENSATION BY TRADITIONAL CULTURAL PRACTICES AND BELIEFS, SOME OF WHICH ARE BENEFICIAL TO ALL MEMBERS, WHILE OTHERS HAVE BECOME HARMFUL TO A SPECIFIC GROUP, SUCH AS WOMEN. THESE HARMFUL TRADITIONAL PRACTICES INCLUDE EARLY AND FORCED MARRIAGES (UKUTHWALA AS PRACTISED CURRENTLY), VIRGINITY TESTING, WIDOW'S RITUALS, 'U KU NGENA' (LEVIRATE AND SORORATE UNIONS), FEMALE GENITAL MUTILATION (FGM), BREAST SWEEPING/IRONING, THE PRIMOGENITURE RULE, PRACTICES SUCH AS 'CLEANSING' AFTER MALE CIRCUMCISION, AND WITCH-HUNTING. DESPITE THEIR HARMFUL NATURE AND THEIR VIOLATION OF NATIONAL AND INTERNATIONAL HUMAN RIGHTS LAWS, SUCH PRACTICES PERSIST BECAUSE THEY ARE NOT QUESTIONED OR CHALLENGED AND THEREFORE TAKE ON AN AURA OF MORALITY IN THE EYES OF THOSE PRACTISING THEM AND BECAUSE IT’S “CULTURE”. DRAWING THIS PIECE I SEEK TO RE-CONSTRUCT PORTRAITURE ART USING DECONSTRUCTED MEMORIES OF MY MOTHER. WHAT I EVENTUALLY FIND IN THE BLENDED MEMORIES IS THAT I AM THEM BUT THEY ARE NOT ME.
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